Success: The Win/Win Approach

I have been asked numerous times lately, “Is there anything you can put your finger on that has played an important part in your family’s success?” First of all, success is not just about financial gain. As you take your last breath and look back on your life, if you have been happy and feel good about the relationships you’ve developed with the people you touched, you would probably say that your life has been successful in most people’s eyes, right?

With that said, let me explain what I mean when I say success has come to our family by the “win/win” approach. I have learned that in order for success to really be success, it needs to involve more people than just you. Let me use our Redwood Valley ranch as an example.

One day a dear friend of mine asked me to take a look at a piece of property in Redwood Valley and give my opinion of its value, as he was trying to sell it. We drove up to the top of this ridge, which looks back over Redwood Valley to one side (and oh, what a beautiful valley) and in the other direction incredible views of Lake Mendocino. It just doesn’t get more picturesque than this! On the property, there was an old vineyard (sixty years plus), a run-down old house and a barn. What could possibly be done with this?  And where was the value?  The vineyard had not been maintained with longevity in mind and needed years of rejuvenating.

My friend proceeded to tell me a story about the old Italian man who had made this ridge top along a country road his family’s home some seventy years ago. As he explained the history of the property, I started visualizing the dreams this old man must have had. I could see him out there as a young man, daylight to dawn, planting his vineyards, cultivating the land, raising his family, and I could see how beautiful this land once was as a result of just one man’s dreams.

Like many Italian families, he had a lot of kids and they learned to farm from their father on the family ranch. I became very interested in this run-down old ranch and started to ask questions of a lot of neighbors. I learned that the ranch was at one time the premier ranch of Redwood Valley.  It was always impeccably kept, produced the finest grapes in the county, and people loved driving by this serene 60-acre ranch, watching the family working and manicuring their dream.

Well, as our lives unfold things change, and not always as we had planned. As his kids grew up they went off to school, started their own families and chased their own dreams, leaving the old man and his dreams behind. Things slowly started to unravel. Sixty acres is a lot of land to farm by yourself, and as he aged he had to hire more and more people and costs went up. Most importantly, the hired workers did not have the same dreams and passion for the land as his family once had, so the quality of the grapes declined and therefore so did the income.

Things were definitely changing, not only for the old man, but for the neighbors who loved to drive by and chat, admiring the beautiful ranch and all of the family’s hard work. And all the wineries that had been getting his impeccable quality fruit had to look elsewhere.

Now up in his seventies, the old man knew he could not hold on forever. His dreams and hard work were unraveling. As each month passed he grew sadder and sadder. He had no choice – he had to start selling off pieces of his land, one by one, just so he and his wife could survive. Over the next several years he sold it all, but was saddened every time he drove by what was at one time his pride and joy. As the years passed, he watched things on the old ranch deteriorate more and more. The vines looked sick, the buildings were patched together, new houses were built with no thought of the land or its historic character, and they, too, deteriorated fast. Time took its course. His dreams and years of hard work were gone, he only had memories. As time took its course with the land, so it did with the old man, and at ninety-eight-years old his time had come to move onto greener pastures.

While standing in the middle of the property one beautiful sunny morning I realized I was the one to save the dreams. I had to take the challenge. So in 2008 I purchased 14 acres of the old man’s dreams. After hearing more stories from his family about how hard they had worked, what great times they had growing up on the ranch pursuing their fathers dreams, and the drive and passion that came with his ever encouraging words, it almost brought tears to my eyes. Over the last couple of years I have purchased more of the dream, and now own the majority of the original ranch.

You’re probably saying “Where is the win/win?” Right? Well, as I walk the ranch watching our young workers cultivating the land, at times I feel like he is watching. I can envision him smiling as he sees his dreams coming back to life. The neighbors are stopping and visiting again, telling old stories, saying how happy it makes them when they drive by and see this beautiful ranch becoming what it once was. And they’re amazed as they see the old buildings take back their historic character.  

Charles, our vineyard manger, watches as the old home is put back together with his wife and little three-year-old boy at his side. The little boy says, “Daddy is that going to be our home, just our home Daddy?”  “Yes son, just our home.” As I explain to my vineyard guys how I want the vines pruned and why, I tell the story of the old man and you can see their eyes light up as they realize they play a big part in replenishing his dream.

Yes, the wine is getting better and better each year, or should I say, as we coddle each vine it becomes happier and happier. You should have seen the smiles on our faces as Brian, Jose and I blended the lots of our 2010 Redwood Valley Zinfandel this year. The whole winemaking team is excited over how amazing this wine is becoming as a direct result of our vineyard guys’ love, passion and cultivation of these old vines, now more than 60 years old.

I only wish the old man could taste the wine, too. But how do I know? Maybe he can, he could be right there tasting and blending with us (now isn’t that an exciting thought?).

And let’s not forget about the rest of our dedicated team, the ones you really count on, the ones with the most judgmental palates – the Friday Morning Tasting Panel that brings you those amazing wines you count on from month to month. 

Last Friday we tasted the blend of this Redwood Valley Zinfandel. Wow! Aromas of dark cherry, with hints of cocoa. As we sipped, blackberry and chocolate with a bit of spice lay nicely on our palates. The chocolate just lingered and lingered, teasing us to take another sip, and we sipped and sipped. What an incredible wine.

I know there is still a lot of hard work ahead for all of us. However, to see the passion and excitement in so many people from the re-creation of a man’s dreams seems to me a “win/win” for all and I am proud just to be a part of it.

Hope you enjoyed the story; I just had to share this one with all of my friends.

And remember, the more people you take along the journey with you, the happier we’ll all be at the end.


2 thoughts on “Success: The Win/Win Approach

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